29.Apr.2010 360i Report on Nielsen and Facebook’s Advertising Effectiveness Study
Nielsen and Facebook recently released a study outlining the positive relationship between paid and earned media on brand awareness and engagement metrics. The study is the first joint research report from the two companies following their September 2009 announcement that they were partnering to develop quantifiable brand-focused measurement for advertisers on Facebook. This white paper [...]
25.Nov.2009 Canadian, Australian Authorities Clear Microsoft/Yahoo Deal
Two down, two to go for the Microsoft-Yahoo search ads deal. Both the Canadian and Australiation anti-trust authorities have just cleared the controversial deal. In a joint announced published by SeattlePI blog, Yahoo and Microsoft jointly stated that:
Microsoft and Yahoo! have been notified that Australian and Canadian authorities have separately concluded their reviews and [...]
06.Nov.2009 Google Adwords Common Terminology
Following are the terms commonly used in pay per click advertising networks. Familiar with these terminology not only help you manage your ads easily, but also helps to have a better picture on your ads performance.
Bid – Bid refers to the amount that advertiser is willing to pay for each click. It is the price [...]
02.Nov.2009 Google entering lead gen business?
In late August, a report was published on a lawsuit filed against Google by LendingTree alleging that Google was planning to offer an online lead gen service related to mortgages using technology offered by a LendingTree vendor that was contractually forbidden from working with LendingTree’s competitors.
While the status of that lawsuit is unknown, it is [...]
